The Rolex Submariner 116610LV, affectionately known as the "Hulk" due to its vibrant green bezel, has cemented its place in horological history. Its discontinuation, however, marks a significant moment for Rolex enthusiasts and collectors worldwide. This isn't simply the end of a model; it's the conclusion of a chapter defined by a unique blend of iconic design, robust engineering, and fervent desirability. Understanding why Rolex chose to discontinue the Hulk requires a deeper dive into the evolution of the Submariner line and the strategic direction Rolex has taken in recent years.
The Rolex Submariner ref 116610LV, launched in 2010, instantly captivated the watch community. Its striking green Cerachrom bezel, a testament to Rolex's innovative ceramic technology, contrasted beautifully against the classic oyster case and black dial. This bold color choice, a departure from the traditional black or blue bezels, set the Hulk apart, making it instantly recognizable and highly sought after. The appeal extended beyond aesthetics; the Hulk boasted the reliability and precision expected from a Rolex, powered by the robust Caliber 3135 movement, known for its accuracy and longevity. This combination of style and substance propelled the Hulk to legendary status, making it a grail watch for many collectors. Its robust build, water resistance to 300 meters, and the iconic Oyster bracelet further enhanced its appeal to divers and enthusiasts alike. Numerous Rolex Hulk reviews from the period highlight its exceptional build quality, comfort, and the sheer pleasure of wearing such an iconic timepiece.
The discontinuation of the Hulk wasn't a sudden decision; it was a consequence of a broader restructuring within the Submariner collection. Rolex, known for its meticulous approach to evolution rather than revolution, systematically updated its models, aiming for a cohesive and streamlined product line. The year 2020 marked a pivotal point, with Rolex announcing significant changes to its Submariner range. All 2020 models, including the successors to the Hulk, were updated to a 40mm case diameter. This seemingly subtle alteration had significant implications, reflecting a shift in the brand's overall design philosophy.
Prior to 2020, the Submariner line featured a mix of 40mm and larger models, catering to diverse wrist sizes and preferences. The decision to standardize the Submariner line at 40mm suggests a conscious effort by Rolex to create a more unified collection, focusing on a size considered classic and widely appealing. This move also facilitated the integration of the updated Caliber 3235 movement, a significant technological advancement.
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